Join the Organic Trade Association (OTA) for a deep dive into OTA’s latest consumer perception research. In this insightful session, we’ll share what we learned from Gen Z and Millennial consumers about their organic shopping habits, including what messaging motivates them to purchase organic and what doesn’t. We will also highlight effective strategies and tips for communicating with these consumers based on the findings from the study.

Attendees will have the opportunity to access the full report early (free for OTA members, $739 for non-members). Don't miss this opportunity to ask questions and learn more about the consumers driving the momentum of the organic sector. We look forward to seeing you there!

Cost: FREE

Location: Virtual | Zoom